Vitality Publishing sells Attitude magazine to new company

Costume - 27/03/2012

Vitality Publishing, the owner of lads' magazine Loaded, has sold gay lifestyle magazine Attitude to a new joint-venture publishing and events company. The company, which acquired Loaded and three other titles from IPC Media in October 2010, was subject to a management buyout in January, led by publishing director Peter Hatch, who took the role of managing director. Attitude has been spun off into newly formed publishing and events company Attitude Media, which has three shareholders.